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Bachelor of Arts in Marketing

Bachelor of Arts in Marketing

If you love the creative challenge of persuasion, if everything you do has careful research behind it, if you care about the social impact of business…then kick off your Toms and read on…we have something for you.

You’re going to be ready to rock the strategic marketing world, developing expertise in ethical selling, production, procurement, and pricing. You’ll also have the unique opportunity to accelerate the completion of your Socially Conscious MBA at Ursuline, in as little as one year, through our bridge program. Ursuline is a Principles for Responsible Management Education school as a member of the UN Global Impact and has also achieved specialized accreditation through IACBE, which means Ursuline’s program exceeds all 18 industry standards of excellence in business education. Taken together, what these two standards mean for you is that you’ll learn to manage marketing projects both responsibly and successfully. And because our business programs share so many core courses, you’ll easily be able to double major in Accounting, Business Management, Sport Management, or PR and Corporate Communications, giving you a broad foundation of skills for your career.

Outcomes of the program

  • You’ll understand the dynamics of entire business organization.
  • You’ll refine your ability to communicate effectively both orally and in writing.
  • You’ll build your professional network and expertise through practical work assignments that mirror the real world environment.
  • You’ll develop a strong sense of ethical responsibility for business decisions and their impact.

Learn more about Marketing on the Business program homepage.

If you love the creative challenge of persuasion, if everything you do has careful research behind it, if you care about the social impact of business…then kick off your Toms and read on…we have something for you.

You’re going to be ready to rock the strategic marketing world, developing expertise in ethical selling, production, procurement, and pricing. You’ll also have the unique opportunity to accelerate the completion of your Socially Conscious MBA at Ursuline, in as little as one year, through our bridge program. Ursuline is a Principles for Responsible Management Education school as a member of the UN Global Impact and has also achieved specialized accreditation through IACBE, which means Ursuline’s program exceeds all 18 industry standards of excellence in business education. Taken together, what these two standards mean for you is that you’ll learn to manage marketing projects both responsibly and successfully. And because our business programs share so many core courses, you’ll easily be able to double major in Accounting, Business Management, Sport Management, or PR and Corporate Communications, giving you a broad foundation of skills for your career.

Outcomes of the program

  • You’ll understand the dynamics of entire business organization.
  • You’ll refine your ability to communicate effectively both orally and in writing.
  • You’ll build your professional network and expertise through practical work assignments that mirror the real world environment.
  • You’ll develop a strong sense of ethical responsibility for business decisions and their impact.

Learn more about Marketing on the Business program homepage.

Recognized as a professional degree, the Bachelor of Arts in Marketing is exceptionally useful. It opens doors for individuals who wish to assume or maintain a managerial career and provides individuals greater opportunity for professional advancement. Graduates can be assured that the program is designed to provide them with the skills necessary for entry-level marketing positions, advanced marketing positions for those with experience and/or advanced study at the graduate level. Many graduates also have successfully pursued positions in non-profit organizations or have started their own businesses.

You’ll take the following classes, in addition to your Ursuline Core Curriculum, to fulfil the requirements for a Bachelor of Arts in Marketing:

  • Business 210 – Principles of Management
  • Business 220 – Principles of Marketing
  • Business 320 – Consumer Behavior
  • Business 350 – International Business
  • Business 375 – Business Statistics
  • Business 420 – Market Research
  • Business 425 – Advanced Marketing Management
  • Business 475 – Internship
  • Accounting 210 – Intro to Financial Accounting
  • Accounting 211 – Intro to Managerial Accounting
  • Economics 102 – Macroeconomics
  • Economics 103 – Microeconomics
  • Management Information Systems 300 – Fundamentals of Management Information Systems
  • Business/Public Relations 380 – Social Media and Customer Relationship Management
  • Public Relations 111 – Intro to Public Relations
  • Public Relations 222 – Intro to Advertising
  • Philosophy 355 – Business Ethics *also fulfills a Core Curriculum requirement
  • Math 125 (Quantitative Reasoning) or higher *also fulfills a Core Curriculum requirement

 

To minor in Marketing, take the following classes:

  • Business 210 – Principles of Management
  • Business 220 – Principles of Marketing
  • Public Relations 111 – Intro to Public Relations
  • Public Relations 222 – Intro to Advertising
  • Business 420 – Market Research
  • Business/PR 380 – Social Media and Customer Relationship Management
  • Philosophy 355 – Business Ethics (*also fulfills a Core Curriculum requirement)
  • Two 300+ level Business classes of your choice

 

Read course descriptions and learn about additional requirements and options in the Course Catalog.

Anthony Cafarelli, Ph.D., Department Chair
Laura Hammel, Ph.D.

Are you ready?

If you’re ready to see how you can change the world as an Ursuline student, begin your application below. Not ready to apply yet? Start learning more about Ursuline by requesting information or visiting today.

Apply Now