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Bachelor of Arts in Public Relations and Corporate Communications

Bachelor of Arts in Public Relations and Corporate Communications

An organization’s credibility is challenged constantly today. Good thing you’ll be prepared because of your degree from Ursuline.

The public’s expectations of an organization’s behavior have increased, and emerging technologies have pressured organizations to adapt continually to the standards of society. For these reasons, positive relationships with the public are no longer an option but a necessity. A degree in Public Relations & Corporate Communications (PRCC) from Ursuline College provides a student with the necessary ethics, sensitivity, knowledge and techniques required to analyze and solve the array of complex issues faced by individuals and organizations today.

Uniquely housed in the Business Department, the PRCC major offers courses in public relations, business, written and oral communications, graphic design and technology. Both practical application and theory are stressed. You will exit the program with an understanding of the ethics and responsibilities involved in providing an organizational or individual a voice that fosters open and informed decision-making in a democratic society, and the ability to be an advocate for “doing the right thing.”

A required internship experience enables students to integrate academic life with real-work situations outside the classroom; broaden human relationship/communication skills and develop networking skills; and acquire professional skills and experience while still in school. It also opens possibilities for future employment.

An organization’s credibility is challenged constantly today. Good thing you’ll be prepared because of your degree from Ursuline.

The public’s expectations of an organization’s behavior have increased, and emerging technologies have pressured organizations to adapt continually to the standards of society. For these reasons, positive relationships with the public are no longer an option but a necessity. A degree in Public Relations & Corporate Communications (PRCC) from Ursuline College provides a student with the necessary ethics, sensitivity, knowledge and techniques required to analyze and solve the array of complex issues faced by individuals and organizations today.

Uniquely housed in the Business Department, the PRCC major offers courses in public relations, business, written and oral communications, graphic design and technology. Both practical application and theory are stressed. You will exit the program with an understanding of the ethics and responsibilities involved in providing an organizational or individual a voice that fosters open and informed decision-making in a democratic society, and the ability to be an advocate for “doing the right thing.”

A required internship experience enables students to integrate academic life with real-work situations outside the classroom; broaden human relationship/communication skills and develop networking skills; and acquire professional skills and experience while still in school. It also opens possibilities for future employment.

Students are prepared to pursue graduate study in the field of Business or Communications and to seek entry-level positions in the public relations, marketing, social media and communications departments of all types of organizations including government, corporations, non-profits, education, and health care. During their undergraduate years, qualified and pre-admitted students can bridge into Ursuline College’s MBA program or continue in the program upon graduation. PRCC majors join the Public Relations Student Society of America, Ursuline Chapter, which gives them access to networking opportunities for job and internship placement as well as professional development activities.

You’ll take the following classes, in addition to your Ursuline Core Curriculum, to fulfill the requirements for a Bachelor of Arts in Public Relations and Corporate Communications:

  • Public Relations 111 – Intro to Public Relations
  • Public Relations 220 – Journalism
  • Public Relations 222 – Intro to Advertising
  • Public Relations 320 – Writing for PR
  • Public Relations 415 – Creating the Campaign
  • Public Relations 450 – Research Analysis and Messaging
  • Public Relations 475 – Internship
  • Business 210 – Principles of Business Management
  • Business 220 – Principles of Marketing
  • Art 114 – Intro to Graphic Design
  • Art 311 – HTML and Web design
  • Art 210 – Graphic Design I
  • Business 360 – Data Analysis for Management
  • Business 350 – Social Media & Customer Relationship Management

Read course descriptions and learn about additional requirements and options in the Course Catalog.

Laura Hammel, Ph.D., Fellow PRSA (Program Director)

Are you ready?

If you’re ready to see how you can change the world as an Ursuline student, begin your application below. Not ready to apply yet? Start learning more about Ursuline by requesting information or visiting today.

Apply Now